Last updated on October 21, 2023
CATEGORIES OF PERSONAL INFORMATION WE COLLECT.
“Personal Information” is any information from or about an identified or identifiable person but does not include aggregate or anonymous information. We may collect (and have collected) the following categories of Personal Information:
Contact Information. Forestar may collect your name, address, email address, or phone number as part of your interactions with us.
Demographic Information. When you interact with us, we may collect the name of your present community or a community in which you are interested and other demographic information, such as your age and areas of interest.
Transaction Information. When you transact business with us, we collect information which may include but is not limited to your social security number, government issued identification number, and other information necessary to complete your transaction.
Legally Protected Characteristics. Depending on the nature of our interaction with you, we may collect certain information related to legally protected characteristics. This may include information such as your age or disability. We collect this information from you in order to comply with our legal obligations or to complete transactions you have requested.
Commercial Information. Depending on the nature of our interaction with you, we may collect certain commercial information related to you, or other information that you provide to us through your online Accounts. We collect this information as a result of our transactions with you, either from you directly or from our Third-Party Service Providers acting on our behalf. We may also collect certain commercial information from publicly available sources in order to facilitate transactions.
Usage Information. If you use certain products or services, including but not limited to this Website, or applications offered by us or Third-Party Service Providers, these products or services may collect information about your usage of the product or service.
Video or Audio Recordings. Depending on the nature of your interaction with us, you may have provided us with video or audio recordings or consent for us to record our interactions with you. These may be recordings of your interactions with our customer representatives or voicemails you may leave us. We collect video or audio recordings with your consent, or as permitted by applicable law. We use those recordings for training purposes, security purposes, or to respond to your request. We may also use testimonial recordings for marketing purposes but will only do so with your consent.
Educational, Professional, or Employment Related Information. Forestar may collect certain educational, professional or employment-related information about you to complete transactions you have requested. We collect educational and professional information from you directly, from our Affiliates, or from our Third-Party Service Providers and for the specific purposes outlined during the collection.
We may share your educational information with our Affiliates and third parties, such as our Third-Party Service Providers, to facilitate transactions you have requested.
Sensitive Personal Information. Some of the Personal Information we collect, such as social security numbers or legally protected characteristics, may be considered sensitive Personal Information under applicable law. Where we collect sensitive Personal Information, we do so with your consent, or as permitted by applicable law.
We use sensitive Personal Information only to comply with certain legal obligations or to complete the transactions you have requested. We may share your sensitive Personal Information with our Affiliates and third parties, such as our Third-Party Service Providers, or to facilitate our transactions with you.
HOW WE COLLECT PERSONAL INFORMATION.
The information we collect varies depending on how you interact with us or others:
Information You Provide to Us. You may provide information to us online or in person for any number of reasons. In such cases, we, or our Third-Party Service Providers, collect the information you provide.
Email. If you provide your email address to us and request information from us, you will receive commercial emails from us and we will collect your email address, other information you provide, as well as Automated Information. You may revoke your consent to receive commercial emails from us by clicking the “unsubscribe” button in marketing email communications to you. Please be aware that changes to Your Privacy Choices may not be immediate. We will implement your changes as quickly as practicable, but in all cases, in accordance with timeframes required by applicable law.
Information from Third Parties. We may collect or purchase information from third parties, including marketing companies, digital advertising agencies, third-party ad servers, third-party email servers, data aggregators, analytics providers, investor relations firms or third-party advertising networks. Certain of this information may be gathered from your activity on the Internet. If you have responded to, or interacted with, third parties that share your information with us, we collect the information the third parties provide to us, including your email address.
Automated Information. We and our Third-Party Service Providers have automated means of collecting information from you when you visit our Sites, or otherwise interact with us online.
Information Collected by Cookies and Similar Tracking Technologies. We use tracking technologies, such as Cookies and Web Beacons, to collect information about your interactions with the Sites.
We describe below the various types of Cookies and related technologies we may use and the purposes they perform. Please note the specific Cookies we may use vary depending on the specific websites and services you use.
- Essential Cookies. These Cookies are strictly necessary to provide access to our Sites, provide services and enable essential features. If you disable these Cookies, we will not be able to fulfill your requests.
- Performance and functionality Cookies. These Cookies collect information about how you use our Sites and allow us to remember the choices you make while browsing. The information these Cookies collect does not personally identify you, but allows us to optimize our Sites, and makes our Sites easier for you to use. If you disable or opt out of these Cookies, you may be unable to use certain features of our Sites, applications, and services, and it may reduce the support or information we can provide you.
- Analytics and customization Cookies. These Cookies collect information we use in aggregate form to help us understand how our Sites are being used and how effective our marketing campaigns are, and to help us customize our Sites. If you disable or opt out of these Cookies, you may not be able to use certain features of our Sites, and it may reduce the support or information we can provide you.
- Advertising Cookies. These Cookies collect information about your browsing history and are used to make advertising messages more relevant to you. We may share this information with third parties to help create and deliver advertising personalized to you and your interests. If you disable or opt out of these Cookies, you may not be able to use certain features of our Sites, and it may reduce the support or information we can provide you.
- Social networking Cookies. These Cookies are used to enable you to share pages and content on our Sites through third-party social networking and other websites. These Cookies may also be used for advertising purposes.
- Flash Cookies. Flash Cookies, otherwise called Flash Local Stored Objects, personalize your visit, store your preferences or the information you have input, or collect and store Automated Information about you. Flash Cookies are different from browser Cookies and will not be affected by changes in browser settings. Please visit adobe.com/flash-player/kb/disable-local-shared-objects-flash.html to learn more about Adobe Flash Cookies and how to prevent such Adobe Flash Cookies from being stored on your computer or device. If you do not consent to the placement of Adobe Flash Cookies, you may not be able to enjoy certain of the functionality on our Sites.
- Web Beacons. Web Beacons (also known as GIFs or clear GIFs) and similar technologies are electronic images that may recognize Cookies on your browser when you view a website or an email.
Controlling and Opting Out of Cookies. To see the specific Cookies we are placing, opt-out of those you do not wish to receive, or opt back in after you have previously opted out, please visit our Cookie Consent Tool. Your browser or device also may offer settings that allow you to choose whether browser Cookies are set and to delete them. For more information about these controls and to exercise your Cookie preferences, visit your browser or device’s help material. If you choose to reject Cookies, as noted above, you may not be able to use certain features of our Sites and services. To learn more about Cookies, visit https://www.allaboutcookies.org.
Cookies Placed by Third Parties. You may also encounter Cookies and related technologies on our Sites that are placed by third parties. We may allow third parties to place Cookies and related technologies on our Sites to track information about your online activities and/or across third-party sites or online services.
HOW WE USE PERSONAL INFORMATION.
We use the Personal Information we collect for the following business purposes:
Providing, improving, and developing our products and services. We use Personal Information to help us provide, improve, and develop our products, services, and advertising. This includes using Personal Information for purposes such as data analysis, research, and audits. Wherever such use is not strictly related to the performance of our contract with you, this processing is based on our legitimate interest in offering you products and services and for business continuity.
Offering and measuring targeted advertisements and services. We may use Personal Information to personalize your experience with our products and services, on third-party websites and applications, and to determine the effectiveness of our promotional campaigns.
For any of the uses of your data described above that require your consent you may withdraw your consent by visiting our Cookie Consent Tool.
Promoting safety and security. We use Personal Information to help verify user activity, as well as promote safety and security, such as by monitoring fraud and investigating suspicious or potentially illegal activity or violations of our terms or policies, and comply with any applicable law, regulation, legal process, or governmental request. Such use and processing is based on our legitimate interest in helping maintain the safety of our company and users who interact with us online.
HOW LONG WE KEEP YOUR PERSONAL INFORMATION
We will retain your Personal Information for as long as needed to fulfill the above-mentioned purposes and will not further process the data in a way that is incompatible with these purposes. We use the following criteria to determine how long to retain Personal Information: the length of time that we have a relationship with you, and the services we provide to you; your requests to us regarding your information, or our services; any applicable legal, contractual, tax, or accounting purposes; and technical considerations and feasibility.
THOSE WITH WHOM WE SHARE PERSONAL INFORMATION.
To the extent permitted by applicable law and Your Privacy Choices, Forestar discloses information including your Personal Information we collect online, as well as information we may have collected about you in person, without notice to you, to the following categories of third parties:
Forestar Affiliates. We may share your Personal Information with Forestar Affiliates, including D.R. Horton. Such sharing occurs primarily to complete transactions that you have requested. Such sharing may be for the direct marketing purposes of Forestar or its Affiliates. Forestar is the party responsible for the management of your Personal Information that is jointly used by our Affiliates.
Third-Party Service Providers. We may share your Personal Information with our Third-Party Service Providers to permit our Third-Party Service Providers to communicate with you and provide services in our communities. In return, Forestar may receive a referral fee or other monetary benefit. We may also share your information with builders in our developments, and such sharing occurs in order to respond to and fulfill your requests.
Our Third-Party Service Providers also collect Personal Information directly from you and process your Personal Information on our behalf. When Third-Party Service Providers collect and process Personal Information on our behalf, they do so subject to their own privacy policies and their contractual obligations to us. Sharing of Personal Information with Third-Party Service Providers, and their direct collection of Personal Information, is described in more detail below.
Analytics Providers. Certain of our Third-Party Service Providers assist us in analyzing Automated Information we, and they, collect regarding the online behavior of visitors to our Sites.
Interest-Based Advertising Providers. Forestar utilizes Third-Party Service Providers to deliver advertisements, including interest-based advertisements, to you based on your previous online behavior, including your browsing history and other Automated Information they have collected about you while you have visited websites and utilized applications, including our own. Our interest-based advertisements may be delivered to you on our Sites, across the Internet and across your devices.
Storage Providers. We may share your Personal Information with third parties for the purpose of helping us gather, store, and maintain data.
Other Third Parties
ADDITIONAL PURPOSES FOR SHARING.
Legal Matters. It may be necessary to comply with the law, legal process, litigation, or requests from public or governmental authorities within or outside your country of residence for us to disclose Personal Information. We may also disclose Personal Information if we determine, for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate.
We may also disclose Personal Information if we determine, in good faith, that disclosure is reasonably necessary to protect our rights and pursue available remedies, enforce our terms and conditions, investigate fraud, or protect our operations or users.
YOUR PRIVACY CHOICES.
You may exercise certain controls regarding our use and sharing of your Personal Information. Please visit Your Privacy Choices to inform us of your choices.
We and our Third-Party Service Providers may offer you the ability to receive SMS text messages, including those sent using automated means. When you provide us your phone number, you represent you are the subscriber and regular user of the phone number provided and agree to promptly inform us of any changes. We send text messages with your consent, and they are not a condition of any purchase. Your mobile carrier’s message and data rates may apply. You may choose to stop receiving text messages from us by replying STOP or by following the instructions in the message.
DO NOT TRACK SIGNALS.
YOU MAY CONTROL THE SHARING OF YOUR PERSONAL INFORMATION WITH THIRD PARTIES FOR THEIR DIRECT MARKETING.
Forestar will not disclose your Personal Information to third parties, including our Affiliates, for such third parties’ direct marketing purposes, if you have exercised an option to prevent such disclosure.
Forestar in the normal course of business, and as required by law, collects social security numbers. This information is transmitted over a secure connection that implements encryption of the Personal Information being transmitted. In addition, we prohibit unlawful disclosure and maintain other reasonable measures to protect and limit access to social security numbers to those on a need-to-know basis. We maintain reasonable procedures to destroy, erase, or make unreadable any data, computer files, and documents containing social security numbers prior to their disposal. Failure to follow these procedures by any employee may subject the employee to disciplinary action up to, and including, termination.
YOUR PRIVACY RIGHTS.
Depending on where you live, you may have some or all of the rights described below, and regardless of where you live, you may visit Your Privacy Choices to learn more about your rights and how they may be exercised.
Your U.S. State Privacy Rights. Under some U.S. state laws, including the California Consumer Privacy Act of 2018 (as amended by the California Consumer Privacy Rights Act (CCPA)), Colorado Privacy Act, Connecticut Data Protection Act, and Virginia Consumer Data Privacy Act, residents may have certain privacy rights.
- Access/Portability. You may have the right to access your Personal Information in a portable and readily usable format. To submit an access or portability request, use the form at this link or email us at firstname.lastname@example.org.
- Correction. You may have the right to request that we correct any inaccurate or incomplete Personal Information in certain circumstances. To submit a correction request, use the form at this link or email us at email@example.com.
- Deletion. You may have the right to request that we delete your Personal Information, though this right may be subject to exceptions, including but not limited to, data necessary to perform a contract or comply with legal obligations. To submit a deletion request, use the form at this link or email us at firstname.lastname@example.org.
- Sale or Share of Personal Information or Use of Personal Information for Targeted Advertising. As discussed in the preceding sections, we may engage in activity that constitutes a sale or share of Personal Information or the use of Personal Information for targeted advertising under U.S. privacy laws. You may have the right to opt out of our use of your Personal Information for these purposes. To submit an opt-out request, use the form at this link or email us at email@example.com.
- Appeal. You may have the right to appeal our decision if we decline to process your request. You may do so by sending us a statement of the reasons for your appeal via mail at Forestar Group, Inc., Attn: Corporate Counsel, 2221 E. Lamar Blvd., Suite 790, Arlington, TX 76006, or by emailing us at Privacy@forestar.com.
- Non-Discrimination. If you have the right to exercise any of the rights set forth above, you have the right not to be discriminated against for exercising these rights.
- Sensitive Personal Information. Because we use sensitive Personal Information only to comply with certain legal obligations or complete transactions you have requested, we do not extend the right to request that we limit processing of sensitive Personal Information.
To learn more about these rights, and to exercise those that apply to you, you may visit Your Privacy Choices, contact Forestar at Forestar Group, Inc., Attn: Corporate Counsel, 2221 E. Lamar Blvd., Suite 790, Arlington, TX 76006, or email us at firstname.lastname@example.org. As part of your request to exercise your right to access, correct, or delete the Personal Information we maintain about you, we may request information from you to enable us to confirm your identity. We will use this information only to contact you about your request and to authenticate your request. You may also designate an authorized agent to submit a request on your behalf.
LINKS TO OTHER WEBSITES.
Forestar has implemented reasonable administrative, technical, and physical safeguards designed to protect your Personal Information from accidental, unlawful or unauthorized access, destruction, loss, alteration, disclosure, or use. However, no data security measures can guarantee security. You agree and acknowledge that we will not be liable or responsible for use or disclosure of your Personal Information that is the result of unauthorized or illegal access to our systems or those of third parties. If you believe the security of any information or data you have provided to us has been compromised, please immediately notify us of the problem by contacting us in accordance with the “Contacting Us” section below.
Account – Your personal online accounts on our Sites.
Affiliates – Our Affiliates include, among others, D.R. Horton and other affiliated entities.
Automated Information – We and our Third-Party Service Providers have automated means of collecting certain information from you when you visit our Sites, or otherwise interact with us online.
Flash Cookie – A Flash Cookie, otherwise known as a Local Share Object, or LSO, is a group of data a website running Adobe may place on a website visitor’s browser. Similar to other Cookies, Flash Cookies gather data about your Internet activity.
IP Address – An IP Address is a unique string of characters identifying each computer using the Internet Protocol to communicate over a network.
Sites – Our Sites include this Website, our Mobile Applications, and our Social Media Pages.
Third-Party Service Providers – Our Third-Party Service Providers are companies that provide services to us or on our behalf, including marketing companies, digital advertising agencies, third-party ad servers, third-party email servers, website hosting services, investor relation firms, subcontractors (such as electricians and painters), equipment installers, telecom providers, data aggregators, analytics providers, advertising networks, and others.
Web Beacon – A Web Beacon is an automated method to track visitors to websites. Web Beacons may also be used to assist with marketing to determine if an email was read or forwarded.